 News - Timex Through the Years Timex since 1854
The Timex Group, has assembled the makings of something special- a remarkable combination of innovation, craftsmanship and consumer understanding which will enable us to steadily grow our share. And bring continued excitement to the category.
A bit of History
1914 Company began producing wrist watches for 'soldiers, farmers and women without pockets'
1854 Over 150 years of clock and watch making history established as Waterbury Clock Company in north eastern USA
1932 First Disney licensing deal with over one million Mickey Mouse watches sold
1940 Bought by Fred Olsen Company to supply time fuses for the allies in World War II
1949 Timex brand name established to introduce concept of affordable, durable mechanical watches for the mass market
1960 Became America's leading watch brand with universal awareness of the 'It takes a licking and keeps on ticking' TV campaigns using live advertising
1992 Indiglo® night-light launched in USA
1996 Voted by Fairchild as the second best known and most loved brand - ahead of brand powerhouses including Calvin Klein, Levi's and Nike
1998 Timex introduce all day Indiglo® display
2000 Timex introduces products at the 2000 Basel world watch fair featuring crown set digitals and QA alarm watches. New Heart Rate Monitor fitness system using digital FM transmission
Looking to the Future
initiatives that deliver the Timex legacy and mission of accessible innovation and design. In 2006, Timex launched TX™brand, a prestigious collection of watches that will showcase Timex at the forefront of the luxury timepiece category. In 2007 the Timex® Ironman* iControl™ watch was introduced: a functionally advanced sports watch and a wireless device for Apple's iPod and iPhone when in airplane mode.
With our attention to style and quality coupled with inventive marketing, you can expect continuing innovations from Timex for years to come.
Today, Timex holds the distinction of being the most recognized watch brand in America.
The Timex Group has manufacturing and company offices in more than 80 countries around the world ensuring innovative products are easily accessible to virtually everyone.
With more than 150 years of history, Timex continues to embark on many exciting |
